See your organisation through the eyes of your audiences.

Audience Journey Consultancy for Visitor Attractions, Arts, Culture, Heritage & Sport 

Number Four Marketing helps visitor-facing organisations understand how audiences experience them, from first discovery through to repeat visits.

Through independent Audience Journey Assessments and bespoke audience development and marketing support, I identify practical opportunities to improve audience experience, remove barriers and support sustainable audience growth.

Every audience experiences one journey

People don't experience your organisation in departments.

They don't separate your website from your social media, your marketing from your box office, or your learning programme from the visit itself.

They simply experience one journey.

From the moment they first hear about your organisation, through deciding to visit, booking, arriving, enjoying their experience and deciding whether to return, every interaction shapes how they feel about your organisation.

Taking an independent look at the complete audience journey often reveals opportunities that are difficult to see from inside the organisation.