About Number Four Marketing

Every organisation wants audiences to enjoy a positive experience, but it can be difficult to see that experience from the inside.

That's where Number Four Marketing comes in.

Number Four Marketing is an independent Audience Journey Consultancy helping visitor-facing organisations understand how audiences experience them, identify opportunities for improvement and make informed decisions that support long-term audience growth.

Working independently allows me to ask questions, spot patterns and identify audience barriers that can easily be overlooked when you're immersed in the day-to-day running of an organisation.

A practical perspective

My career has been spent working within the arts and cultural sector, leading marketing teams, delivering major campaigns and balancing the competing demands faced by busy organisations.

That experience shapes everything I do today.

I understand that recommendations need to be realistic, achievable and capable of making a genuine difference, not simply creating more work.

Whether I'm delivering an Audience Journey Assessment or providing bespoke marketing support, my focus is always on practical solutions that help organisations move forward with confidence.

Independent, collaborative and tailored

Every organisation is different.

Some clients want an independent review of their audience journey.

Others need experienced support to deliver a campaign, manage a project or provide additional capacity.

Whatever the brief, I work collaboratively, adapting my approach to your organisation while always bringing an independent perspective and a clear focus on your audiences.

Why Number Four Marketing?

The name reflects a simple belief.

There is rarely one single change that transforms audience experience overnight.

Instead, meaningful improvements often come from identifying the right opportunities, prioritising them effectively and making steady progress over time.

That's the philosophy behind Number Four Marketing: practical insight, thoughtful recommendations and measurable improvements that put audiences first.