Senior Interim and Fractional Marketing Management for UK Arts, Culture, Heritage and Entertainment
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New: The No.4 Arts Marketing Audit Path - Make Your Marketing Work Harder
Injecting 20+ years of calm, expert campaign execution into your busy season launches, onsales, and staff shortage/parental leave gaps.
If you’re heading into a season launch, a big onsale push, or a major direct mail drop, things can get intense fast. Usually, it’s the small details that make the difference between a record-breaking launch and a missed opportunity.
I’m here to take the pressure off: I’ll pick up the campaign, keep everything moving, and make sure it lands properly - on time, on brand, and with no loose ends.
I’ve spent my career in busy, high-pressure in-house marketing teams at major UK venues, including serving as Head of Marketing at Birmingham Hippodrome.
Why Number Four? I named this consultancy Number Four Marketing because I believe in returning to the bedrock foundations of our industry: Product, Price, Place, and Promotion. I kept seeing brilliant arts teams stretched too thin, with no easy way to bring in truly experienced, senior-level hands for the moments that matter.
And the cat in the logo? That’s a nod to my unofficial co-workers. Because I work remotely, there is inevitably a cat on my video calls, whether I want them there or not. Consider it proof that I’m entirely unphased by unexpected backstage chaos.
When you partner with Number Four Marketing, you aren't paying for agency fluff or junior account managers. You get my direct 20+ years of experience. You get someone who takes complete ownership, communicates clearly, and quietly gets the job done.
Chilina Madon
Executive Director - Birmingham Hippodrome
I have worked with Jacky for many years and know her work on campaigns to be thoughtful and insightful. Jacky’s many years of working in theatrical marketing mean that she is perfectly placed to effectively manage campaigns of varying scales and budgets.
How I Can Help
Campaign Lead & Execution I can lead a major season launch or a high-stakes production from start to finish. I handle the planning, timelines, budgets, assets, agency briefing, approvals, and delivery. I’ll keep the details under control and the stakeholders aligned, so your team can stay focused on the bigger picture.
Interim Management & Momentum If you’re facing a sudden vacancy, parental leave, or a handover period, I can step in seamlessly to keep the ship steady. I’ll support your existing team, keep delivery on track, and ensure your marketing doesn’t lose critical momentum while you recruit.
Direct Marketing, Print & Fulfilment Brochure production and direct mail are expensive, and there is no room for error. I manage the heavy-lifting practical details - data segments, print specs, supplier management, fulfilment, and rigid deadlines - so your materials arrive accurately and on time, without the last-minute panic.
Groups Strategy That Works Day-to-Day If group sales are part of your growth plan, I can help you build a sustainable framework. I’ll help you shape the offer and implement simple, practical systems that your team can easily manage and grow over time.
The Nutcracker - LED Bus Supersides
The Tempest - M6 Digital Screen
Who I Work With
I come from the fast-paced world of live entertainment, but the ultimate goal is exactly the same across arts, culture, and visitor attractions: get the right people through the door, give them a great experience, and protect the brand while you do it.
If you need an extra pair of senior hands to plug directly into your team, I support:
Theatre and live entertainment - Touring houses, producing venues, and independent productions.
Visitor attractions and heritage - Museums, galleries, and cultural landmarks
Creative organisations - Festivals, high-profile events, and membership-led brands.
How It Feels to Work With Me
I work remotely and am highly adaptable. I plug directly into your existing infrastructure, whether you use Teams, Slack, Trello, Spektrix, or Tessitura.
I’ll keep you updated in plain English, flag issues early, and make sure nothing gets missed. Most of all, my goal is to make your working week easier.
And yes, I’m using a digital avatar! I know AI images divide opinion, but I desperately need a new headshot and this will have to do until I get my hair done.
Kate Howells
Head of Marketing - Birmingham Royal Ballet
A practical, get-it-done senior marketer who brings total calm and meticulous detail to high-stakes projects. A fantastic asset to any busy team.
Let’s Solve Your Next Campaign Bottleneck
If you’d like to talk through an upcoming campaign, or you just need calm, expert cover for a little while, let's chat.
Book a 15-Minute Briefing Call - Open Calendly
Prefer email? Drop me a few lines HERE about what’s coming up and your timelines. I’ll reply quickly, ask a few sensible questions, and tell you honestly how I can help take the pressure off.
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