Number Four Marketing - Audience Journey Assessments

Audience Journey Assessments

Helping visitor-facing organisations improve every stage of the audience journey.

Why an Audience Journey Assessment?

People don't experience your organisation in departments.

They experience one journey.

From first discovering your organisation, to deciding to visit, the experience they have while they're with you, and whether they choose to return, every interaction shapes how they feel about your organisation.

Taking an independent look at the complete audience journey often reveals opportunities that are difficult to see from inside the organisation. Small improvements across the journey can make a significant difference to audience experience, engagement and long-term audience growth.

What is an Audience Journey Assessment?

An Audience Journey Assessment is an independent, evidence-based review of how audiences experience your organisation.

Rather than looking at individual marketing activities in isolation, it considers the complete audience journey—from first discovery through to repeat visits—to understand how the whole experience works from an audience's perspective.

Every assessment is tailored to your organisation, providing practical, prioritised recommendations that your team can confidently implement.

Assessments are delivered remotely across the UK, while Audience Journey Live also includes an independent on-site visit.

Could an Audience Journey Assessment help?

It could be right for your organisation if you're:

Looking to improve audience experience and encourage repeat visits.
Planning a new season, exhibition or programme.
Wondering why audiences aren't converting as expected.
Looking for an independent perspective.
Preparing for organisational change.
Looking for practical recommendations your team can confidently implement.

Whether admission is ticketed or free, every organisation benefits from understanding its audience journey.

Audience Journey Assessment

A comprehensive independent assessment of your audience journey.

Ideal for

Organisations looking for an independent perspective together with practical recommendations they can confidently implement.

Your assessment includes

✓ Independent assessment of the audience journey

✓ Practical observations and findings

✓ Prioritised recommendations

✓ Comprehensive written report

Investment

From £1500

Audience Journey Live

A comprehensive independent assessment of your audience journey, including an on-site visit.

Ideal for

Organisations looking for a complete assessment of both the audience journey and the live visitor experience.

Your assessment includes

✓ Everything included in the Audience Journey Assessment

✓ Independent on-site review of the visitor experience

✓ Observations covering arrival, wayfinding, front of house, accessibility, interpretation, visitor experience and post-visit communications

✓ Practical recommendations prioritised by impact

✓ Integrated 30-day action plan bringing together both the audience journey and live visitor experience

Investment

From £2,750

Availability

Audience Journey Live is available across the UK.

As each assessment includes an on-site visit, availability will depend on location and scheduling. Please get in touch before booking so we can discuss your organisation and confirm arrangements.

Reasonable travel and admission costs are included within the investment. Where overnight accommodation is required, this will be agreed in advance and charged separately at cost.

Groups & Education Growth Assessment

An independent assessment of your groups and education audience journey.

Ideal for

Organisations looking to grow group visits, strengthen education bookings or develop a more joined-up approach across marketing, box office and learning teams.

Your assessment includes

✓ Review of your current groups and education offer

✓ Competitor and sector insight

✓ Assessment of the enquiry and booking journey

✓ Review of marketing, communications and audience development activity

✓ Review of internal processes and cross-team working

✓ Practical recommendations prioritised by impact

✓ Comprehensive written report

✓ 30-day action plan with clear next steps

Investment

From £2,300

Ready to see your organisation through the eyes of your audiences?

Every organisation is different, so the best place to start is a conversation.

Book a free 15-minute discovery call to discuss your organisation, your objectives and whether an Audience Journey Assessment is the right fit.

What happens next?

1. Book a free 15-minute discovery call

We'll discuss your organisation, your objectives and which service is the best fit for your needs.

2. We'll agree the scope

Once we've agreed the best approach, I'll confirm the scope of the assessment, the investment and the delivery timescale.

3. Confirmation & payment

Once you're happy to proceed, payment can be made securely by card or by invoice before work begins.

4. Briefing

You'll complete a short briefing form and share any publicly available information you'd like me to consider, such as your website, recent campaigns, brochures or other communications.

No access to your internal systems, CRM, ticketing platform or analytics is required.

5. Assessment delivery

I'll carry out the assessment independently and provide the deliverables within the agreed timescale.

6. Follow-up support

After you've received your assessment, you're welcome to get in touch with any follow-up questions. My aim is to provide practical recommendations that help you move forward with confidence.

Why Number Four Marketing?

With more than 20 years' experience helping visitor-facing organisations grow audiences, including as Head of Marketing at Birmingham Hippodrome, I understand the realities of busy organisations.

Every assessment is designed to provide practical, achievable recommendations that make a genuine difference to audience experience and support long-term audience growth.

My aim isn't simply to deliver a report. It's to help you see your organisation through the eyes of your audiences, giving you the clarity and confidence to make informed decisions about what to do next.

If you're not sure which assessment is the best fit for your organisation, I'd be delighted to help.

Please get in touch to arrange a 15-minute discovery call or send me an email.

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