Number Four Marketing - No.4 Arts Marketing Audits

New: The No.4 Arts Marketing Audit Path - Make Your Marketing Work Harder

No.4 Arts Marketing Audit Path
From Number Four Marketing

For theatres, independent cinemas, cultural venues and visitor attractions

You have built a vibrant creative space, a loyal audience, and a brand you are proud of. But as an arts leader, you do not always have the time, the team capacity, or the distance to step back and see clearly what is working, or where to focus your marketing energy next to drive more ticket sales and grow your audiences.

The No.4 Arts Marketing Audit path gives you a complete, honest review of your audience journey, from the moment someone discovers you online to the moment they book, and a clear 30-day action plan to build on your strengths and address the gaps.

Think of it as a temporary injection of senior marketing expertise: spotlighting what your team is already doing well, identifying the opportunities you are missing, and handing you an actionable plan to help your audiences and your revenue grow, with no agency fees or ongoing retainers.

All paths are priced to sit within standard departmental marketing budgets, so no board approval is needed to get started.

Fully remote

Because this is an audit of your audience-facing touchpoints, the process is conducted entirely remotely, mirroring the exact experience of your actual visitors and audiences.

Zero disruption to your day. Completed via secure remote review and a short briefing form. For email and print reviews, simply send your recent campaign PDFs or share any online links. No system access required, no data sharing, no unnecessary meetings.

What the audit covers

I evaluate your organisation across four core pillars of the audience journey:

Website - First impressions, messaging clarity, the mobile booking or ticket journey, and SEO basics.
Social Media - Content quality, seasonal consistency, community engagement, and platform strategy.
Email Marketing - Audience journey from on sale to performance, campaign structure, and evidence of a targeted approach, based on materials you share with me.
Print and Direct Marketing - Brand consistency, production quality, environmental responsibility, and strategic approach to direct marketing effectiveness, based on materials you share with me.

Choose Your Path

Path 1: The No.4 Quick Wins

A focused review of one audience-facing channel, your choice of website, social media, or email marketing. This is not a technical audit. It is an experienced marketing professional looking at your channel from your audience's perspective and telling you honestly what is working and what is not, with five clear actions to improve it immediately.

Ideal for teams who want a fast, affordable senior opinion on one specific area before committing to a fuller review.

What you receive:
- A written feedback report covering your chosen channel. Honest, specific, and jargon-free.
- Five clear quick wins your team can implement immediately.
Delivery: 5 working days from receipt of your completed briefing form and payment received.
Investment - £300

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Path 2: The No.4 Mini Review

A focused review of your two most visible audience-facing channels, your website and your social media presence, assessed together as your audience experiences them.

Ideal for smaller venues or organisations who want a clear picture of their digital front door without the full audit commitment.

What you receive:

- A written review report covering both channels — honest, constructive, and jargon-free.
- A 14-day action plan with prioritised next steps your team can start on immediately.

Delivery: 7 working days from receipt of your completed briefing form and payment received.
Investment - £750

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Path 3: The No.4 Four Pillars Audit

A complete review of all four core pillars of your audience-facing marketing activity. Ideal for cultural teams looking for an objective, senior-level review of their full audience journey and a clear commercial action plan.

What you receive:

A written audit report, honest, specific, constructive, and jargon-free.
An executive summary PowerPoint presentation ready to share with your board or senior team.
A 30-day action plan with prioritised next steps your team can implement immediately.
Up to five follow-up questions answered by email within 48 hours of delivery.

Delivery: 14 days from receipt of your completed briefing form and payment received.
Investment - £1200

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Path 4: The No.4 Live Experience Mystery Shopper Audit

I step completely into the shoes of your audience, from the moment they discover you online to the moment the curtains close or the credits roll, experiencing and assessing your entire audience journey as a real visitor.

What you receive:

- Everything included in the Four Pillars audit, plus a comprehensive physical review covering pre-arrival communications, front-of-house print touchpoints, signage, accessibility, and post-visit digital retention.
- A prioritised 30-day action plan covering both your digital and physical audience experience.

Delivery: 14 working days from the date of the venue visit. Completed briefing form and payment will be required to site visit.
Investment - £2500

Available for theatres, independent cinemas, and visitor attractions nationwide. All travel and ticket costs are included in the price. Accommodation, where required, is arranged and charged separately.

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How it works

1. Book your briefing call or you can buy directly from the links above and book your call afterwards if you prefer.

2. Pay securely by card, or request an invoice if your organisation requires one. Complete a short briefing form. Work begins on receipt of payment.

3. For email and print reviews, send your recent campaign PDFs or share any online links.

4. Receive your written report, executive summary PowerPoint, and 30-day action plan (deliverables depend on your chosen path) within the agreed time frame.

5. Submit up to five follow-up questions by email. Answers within 48 hours.

Why Number Four Marketing?

I am Jacky Barron, former Head of Marketing at Birmingham Hippodrome, with over 20 years of senior in-house experience across UK arts and entertainment.

I understand the pressures of arts marketing from the inside, which means the audit you receive will be specific, practical, and grounded in how venues actually work.

To book your audit or find out more, please get in touch via the contact page.

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Fully remote

Choose Your PathPath 1: The No.4 Quick Wins

Choose Your Path

Path 1: The No.4 Quick Wins