NFM - No Fuss Marketing
Marketing does not have to mean doing everything, being everywhere or spending your life feeding the content machine.
Sometimes you need a bit of direction. Sometimes you need an experienced pair of eyes on what you are already doing. And sometimes you need to step back and see what your customers or audiences are actually experiencing.
That is what No Fuss Marketing is for.
Practical help, clear recommendations and useful next steps, without making marketing more complicated than it needs to be.
NFM - Big Dreams, Small Steps
Your next marketing move
Big Dreams, Small Steps is a practical workbook for creatives, practitioners and small businesses doing their own marketing.
It is for those moments when you know you need to do something, but there are so many possible things you could do that deciding where to start becomes the problem.
The workbook helps you step back, work out what matters now and choose one useful next move.
No enormous marketing plan. No pressure to suddenly become a content machine.
Just small, achievable steps towards the bigger thing you are trying to build.
£20
NFM - Website & Marketing Review
Sometimes you just need another pair of eyes
When you spend every day inside your own business or creative practice, it becomes surprisingly difficult to see it as somebody else does.
A Website & Marketing Review gives you an experienced, independent look at what potential customers, clients or audiences are actually encountering.
I’ll look at your website and the marketing around it, including how clearly you explain what you do, how easy it is to understand what you are offering and whether the different parts of your marketing are working together.
The point is not to hand you an intimidating list of everything you are doing wrong.
It is to help you see what is working, what may be getting in the way and what is worth fixing first.
You’ll come away with practical recommendations you can actually use.
Interested? Get in touch by email and I’ll send you a short briefing form so I can understand what you need and what you would like me to look at.
£350
NFM - Audience Journey Review
See what your audience sees
When you are close to your own work, it is hard to experience it as somebody discovering you for the first time.
This Audience Journey Review is designed for creatives, practitioners and small businesses who want an independent look at the journey from first discovery to taking the next step.
I’ll look at what a potential customer, client or audience member encounters, such as your website, messaging, social presence, how easy it is to understand what you offer and how clear the route is from being interested to actually doing something.
That might be buying, booking, enquiring, signing up or simply finding the information they need to feel confident enough to continue.
The aim is not a huge report or a complete business overhaul.
It is to spot where people may be getting confused, losing confidence or simply disappearing, and give you practical ways to make the journey clearer.
New audiences notice things existing audiences have stopped seeing.
People who already know your work often know where to look, what things mean and how everything works. A new person does not have that knowledge.
Sometimes a fresh pair of eyes is all you need.
Interested? Get in touch by email and I’ll send you a short briefing form so I can understand what you need and what you would like me to look at.
£500
NFM - Creative Growth Strategy
Want to look at the bigger picture?
If you're a small creative business and you need more than a quick review, Creative Growth Strategy gives you space to step back, work out where you want to go and build a practical marketing strategy to help you get there.
A focused strategic piece covering where you are now, where you want to go, your audiences, your marketing and the opportunities worth pursuing.
£1,250
Not sure what you need?
That is completely fine.
You do not have to diagnose the problem before getting in touch.
If something in your marketing or customer journey does not feel quite right, tell me what is happening and we can work out the most useful place to start.
Join the Mischief Marketing Club
Practical marketing ideas for creative businesses, freelancers and practitioners with big ambitions, limited time and better things to do than feed the content machine.
Expect useful thoughts, occasional mischief and No Fuss Marketing ideas from Number Four Marketing.
Join the Mischief Marketing Club